I recently found a great company named hitRECord led by Joseph Gordon-Levitt. The company is a production company whose creations are crowdsourced from artists around the world and mixed and mashed together in a collaborative online space. I think the company has a great mission and so I put together some thoughts from my crowdsourcing, and game dynamics background on ways they could grow and develop.
Local Communities: What I love about hitRECord is the collaboration it encourages between artists around the world. As JGL stated in one post, HitREcord is not as much a place to publish content like Youtube or Tumblr, but a place to make things together. I think one area to expand this mission is to leverage local communities and groups. For example, using the Meetup platform in regions where you see significant traffic, groups of musicians, artists, photographers can physically get together and produce material. Imagine the incredible response that could be achieved if hitRECord sponsored events where artists had some basic tools provided to record music, video, film or even draw and paint together. This would foster local communities whose content could be posted on the site, quickly spreading the word of hitRECord. I have personally attend many entreprenurial meetups where I meet with developers, artists, and community leaders, all working together in the offline method of what hitRECord is trying to become.
Partnerships: I would like to think of Reverbnation, Tumblr, and Youtube not as competitors to hitRECord, but partners of huge potential. Running promotions on those sites and collecting that content would allow for a rapid expansion of your community. Imagine inviting top tumblr bloggers with hundreds of thousands of followers to be the hosts or judges of a hitRECord movie script project, or incredible musicians with millions of page views to host collaboration projects using your site. Over the past year I have used the power of influence on tumblr to invite top bloggers to host photo contests for my startup and drive thousands of people to a beta website. It works, it’s exciting and I think could create a great push for hitRECord.
Contests: I have lived online contests and game dynamics for the past year and a half through my startup business, because I believe there is no better way to influence people. As a professional production company, a strong incentive for people collaborating is the potential of being produced. If you structured contests and game dynamics around projects, it would not only motivate current site members to contribute more but also motivate them to share more and bring others onto the hitRECord platform.
Parallel Inspiration: With completely seperate goals, I believe Kickstarter can be a great role model for hitRECord. Both sites promote all forms of art and rely on driving large amounts of people to get involved with a project. In hitRECord’s current goals, there is not so much a financial drive, but a collaborative team drive. Investigating Kickstarter’s web structure and social influence may help hitRECord achieve similar success.
Call to Action: Whatever the the goal for hitRECord is when a new user lands on the website, a call to action button needs to be present to influence that action. Whether the goal is to influence the browsing of the current site content or to encourage creation and collaboration, there needs to be a big red record button that says “Start Collaborating, or Lets Get Going.” From here you can allow individuals to create an account or become part of an active community. After a significant amount of time, I found the sign up by clicking in the blank space to the right of HIT REEL on the header. (Update: Green join button back in place 9/26)
The positives of the homepage is that the site has a friendly feel that invites new visitors to watch a video. In addtion it has a unique value proposition stating, “RegularJOE here. HITRECORD is an open-collaborative production company, and this website is where we make things together.” and the site has a familiar face in JGL to welcome them in.
Those are my general thoughts on a young company that I think has incredible potential. All the topics deserve a significantly deeper dive, but it was fun to scrape the surface of that collaborative space. Good Luck hitRECord!!