Hello,
I am Drew Giovannoli and I created this blog to document the learning process of starting a business and the world around it. Originally from Ridgefield, CT, I attended the Kelley School of Business at Indiana University for a B.S. in Economics and Entrepreneurship. Subsequently, I moved down to Houston, Texas for a technical consulting job where I help implement software for my 8-6, and entrepreneurship 6-8.
My interests lie in community building, game mechanics, and lean startups but hope to cover a wide range of topics. The majority of discussion should revolve around lessons learned from www.photoplay.me, a venture I have been working on since May 2011. The next post will give a full explaination about PhotoPlay, where it’s been and where it is going.
To leave you with a least a little value beyond an introduction, below I am going to post what I believe are the 3 business books every aspiring entrepreneur should read. These books changed the way I look at life and entrepreneurship.
1. “The Lean Startup” - Eric Ries
ABSOLUTE MUST READ. This book shows you the importance of proving your concepts. Too many entrepreneurs jump into business spending thousands upon thousands on a business because they think they know what the customers want. You don’t know. So put out prototypes or “minimum viable products” and learn.

http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898/ref=sr_1_1?s=books&ie=UTF8&qid=1332529003&sr=1-1
2. “The Four Hour Work Week” - Tim Ferriss
If you tie your business to your time, you are severely limiting your scalability. This book demonstrates the importance of building a business that you can take yourself out of and continue to make $$. Who doesn’t like that?

http://www.amazon.com/The-4-Hour-Workweek-Anywhere-Expanded/dp/0307465357/ref=sr_1_1?s=books&ie=UTF8&qid=1332528784&sr=1-1
3. “The E-Myth Revisited” - Michael E. Gerber
It has been a long time since my last read, but its values have stuck with me forever. Become an opportunistic entrepreneur, not a craftsman entrepreneur. Don’t start a business because you are a brilliant chair maker and you think you can sell chairs. Start a business because you see a market gap in the chair industry, and you believe you can exploit the opportunity.

http://www.amazon.com/The-E-Myth-Revisited-Small-Businesses/dp/0887307280/ref=sr_1_1?s=books&ie=UTF8&qid=1332528370&sr=1-1
That concludes the first official blog post and I’d like to thank you for stopping by! Now I want to know, what business books have changed your life??